HELLO THERE
I’m a writer and director, heroically straddling the worlds of television, digital, and advertising. Over fifteen years, I’ve worked with broadcasters like the BBC, Channel 4, Vice, and MTV–creating promos, campaigns, and short-form content–and partnered with digital agencies on global brands such as Apple, Adidas, and Samsung.
These collaborations have produced award-winning television spots, social campaigns, radio ads and print work–all built to resonate and wow.
I'll keep it fun-size.
As a senior copywriter, I’ve helped build campaigns for high profile TV shows and OOH, defined tone of voice, shaped brand identities, and written scripts that balance humour with clarity.
Whether I’m collaborating with a team on a heavyweight brief or working solo on something that looks uninspiring on paper, I dig into the brand voice and everything else at my disposal to deliver fresh ideas–scripts, taglines, names for the new breakout area, and anything in between.
As a director, I’ve helmed ads, promos, and short-form films–from high-profile TV campaigns to award-winning shorts–balancing performance, visual impact, and a strong sense of comedy. I’ve worked with established actors, puppets, and the world’s most unpredictable creatures: reality TV stars.
It doesn’t matter if I’m writing the idea or directing it, the goal is always the same– make something that stops the scroll, catches the eye, or simply lands.